5 #SocialMedia Marketing #Tips for Guaranteed Posting Success.
Social media marketing isn’t easy. It’s harder than ever to get traction and value for content. The worse news? It’s ever changing and this means you have to ramp up your game if you want to win in your fan’s stream. Below is the ultimate check list for your chance at viral reach and success with your post. The term viral doesn’t have to be defined as an explosion of reach. Getting ANY reach outside your normal population constitutes viral success. Without fans reacting to your content it will not get outside the walls of your community. You MUST make sure your post passes the tests below or your chances are slim to succeed with your social media marketing. The following checks and balances will apply to most of your social media marketing networks, with focus on Facebook, Google Plus, LinkedIn and Instagram.
The principal for each network remains the same: you need to be “social” which means inviting and enticing for others to participate. Brands all over the world are dropping the ball on this every day with their social media marketing which is providing close to zero return on investment. You can change this by following my steadfast rules below. If you can confirm all of the below, you will have the absolute best chance of getting winning traction with your posts, raising your social media marketing influence and putting a smile on your brand’s face.
One of the biggest factors in getting engagement from your fans with social media marketing is actually HAVING fans. This topic is for another post but worth pointing out that brands with true, engaged fans will get best results. If you have very few fans, you need to grow your audience and how you do that will depend on the brand type.
Facebook bonus tip: it would help your brand tremendously if you could get them to “check” 2 things after liking your page which will give you a HUGE advantage in the game. You need them to hover over the LIKED button on your brand page and check “Show in news feed” and “Get notifications”. If your posts are quality, you should have no problem retaining your audience members that elect to receive all of your posts.
To win at social media marketing, bookmark this blog and check your post by it before you publish. Does your post have a chance to win?
Here are 5 Power Tips for Guaranteed Social Media Marketing Posting Success…
- Does it have F.I.R.E.? Give it my “F.I.R.E.” test. Fire is my acronym for “Funny, Intriguing, Relevant, Emotional”. Your post is not on FIRE if it does not contain, at least, ONE of these ingredients. The F.I.R.E. factor will be different for everyone. If I live in Atlanta and post about the Baltimore Ravens winning the Super Bowl, it would have a minimal chance of survival. If I live in Baltimore, it’s a home run.
- Does it have RICH MEDIA? Photos and then videos are the best rich media sources to attach with your post. Most social networks pull an image from the link you are posting and automatically post it much smaller than an “image” post would be. You will have better odds at engagement if you manually create an image for your post. You want to find an image, at least, as large as 600 pixels wide by 400 pixels high and upload it as your “image” then add your engagement question followed by a link (if there is one) you want to share.Power tip: When posting a “link” to an article as an engagement opportunity, create the post as an IMAGE first then add the link last (so you don’t get an autofilled image by the network you are using). The video below will walk you through the process, step by step:
- Is it too long? The longer the post is, the less of a chance it has to win in social media marketing. The posts that get the highest level of engagement on Facebook, in study after study, are 80 characters or less. Draft your post, then edit it several times until you can get it down. FOCUS on one thought and call-to-action. Many go off track here by trying to shove in too many ideas. Break it down, then break it down again. Abbreviate obvious words like “High School” which everyone knows as “H.S.”. Right there you just saved 7 characters. That’s huge. Be sure and don’t get into “Text Speak” when you abbreviate.Power tip: ALWAYS shorten your URL and eliminate the URL if you have added a video which is being embedded. The link is redundant in the text portion of the post and makes your post unnecessarily long.
- Did you ask a question? Everyday, brands shove traditional, one way, communications down social streams that have no chance to survive. Yet, they KEEP doing it. Traditional advertising is not “social” media. The days of communicating “Come try our ______ because it’s awesome” are OVER. You have to ask a question to get your fan involved. The trick here is you have to ask a question that is “easy” for your fan to answer as they are being inundated with requests all day long in their stream. For example, if you are doing a post about mobile apps you could ask many things but some would give you great odds for engagement and many would not. Low odds: What’s the most you would spend on a mobile app? This question doesn’t work because it’s “hard” to answer. It has no F.I.R.E. and has no connection to the fan. Why would they care? How does it associate with them? High odds: Name 1 app on your phone’s top screen you use DAILY? This is much easier to answer. Almost everyone has one and people love to brag and share things they love.
- Did you use INFLECTION with a word by using ALL CAPS? This is another great tactic to get attention and reaction. I wouldn’t use it every time, but you could use it often. Use ALL CAPS in 1 word to draw attention to a word that will help trigger a response. See the example from above: Name 1 app on your phone’s top screen you use DAILY? The key is to only do this for 1 or maybe 2 words in the post.
If you make yourself accountable for these 5 factors above, you will dominate social media marketing for years to come. If you enjoyed this blog, please hammer out a RT below?
— Steve Barnes (@SBarnes) April 10, 2013