This entry is part of the Vitrue Community Manager Master Class, featuring new content focused on marketers and community managers every Monday at 11 am e.s.t.. This free content can be found on our blog, Facebook wall and Twitter (#CMMC) stream.

With social media community manger listed as the “it” job of 2012, it might be a good idea to quickly get up to speed on how to engage your targeted fans and followers. With the new Facebook F8-announced changes to the Facebook platform we’re all learning that EdgeRank now means more than ever. You have to get your fans and followers entangled with your brand if you want to float to the top of their streams. Below, you’ll find some resources to help get you acclimated as you start to go down the ever-changing path of social media.

Vitrue Social Relationship Manager!

A word of thanks to the creative community managers who have their hands all over our social media dashboard every day. We will continue to strive for perfection as we give you a system to help you publish more creative posts than ever, and provide you with analytics that will help show the impact of your social media efforts.

Facebook
Are you up on all the Facebook changes and how they’re going to affect marketers? Here’s a nice recap from F8 and also a video featuring our CEO Reggie Bradford, along with other members of the Vitrue team sharing how these changes will affect marketers.

What is EdgeRank anyway?

This is a question you’ll want to get your arms around immediately. Here’s a great Edgerank summary to help you understand the EdgeRank game.

Twitter

Some love it, and some are scared to death of it. It can be a best friend to a marketer if they play the game correctly. Below are 2 resources that can help take the fear out of your affair with Twitter…Extreme Twitter Makeover: How To Tweet Your Way To Success…and…20 Twitter Tips: How To Easily Gain and Lose Followers.

QR Codes

Having a mobile strategy can be a huge asset.  One thing you’re going to want to explore is QR Codes. Learn more about QR Codes and how you can put them into play for your brand this holiday season.

Facebook Places

Facebook now allows check-ins for non-physical events, and executing this at all of your events with a prompt for visitors to “check-in” could give that event some nice residual reach.

B2B Marketing

If you’re in the B2B game, here are The 10 Commandments of B2B Marketing to help guide your ways.

Video Help
Why not learn from some of the biggest brands in the world. like Amway, Intel, Barracuda Networks, The University of Texas and more?  You can check out the Social Marketing Minute, with over 100 video case studies (in bite-sized 1/2 minute chunks) showcasing all the things they did right and wrong.  Here’s an example from Phil Lempert (The Supermarket Guru from The Today Show) on the topic of B2B and B2C social marketing.

Creating Video Content.

It’s time to become a producer. NOW. You need to entertain, educate or a little bit of both would be nice. Video is where you need to be and here are 5 Easy Steps to Great Looking Web Video Content.

Exit off this Train?

Maybe the community manager gig isn’t right for you?  Find out if you have what it takes here in the article How To Know You’re Not Community Manager Material.