Buy Twitter Followers? Free @StatusPeople Service Exposes The Frauds. #Fail #SM
By Steve Barnes
There’s a new app in town made by Status People (company in England) that will expose people who buy Twitter followers. This is a brilliant offering as we all struggle to define ROI on social media marketing strategies. This audience analysis is a great first start that will send shock waves through this very young social marketing community. More on that later, including exposing to you some of the REAL players in the social media game.
Ever wondered how some of these social media “gurus” have hundreds of thousands of “people” following them on Twitter? It’s easy. There are many services that will add followers by the truckload (thousands at a time) for a very low price. They don’t need your password, all they need is your credit card and twitter handle. No questions asked. How great is that???? Not so great if you want to be an upstanding, honest online citizen. What you end up buying is a whole bunch of CRAP. These are fake accounts that are set up all over the world for this very reason. It seems like quite the undertaking but internet bottom feeders are selling them to people, brands and “gurus” every day. Why not give it a try?
As an experiment, I wanted to see just how easy it was so I bought 4 blocks of 10,000 Twitter followers over the last 6 weeks. My first goal was to see what exactly was being delivered and if people would even question my inflated account. Secondly, I wanted to track the effect on my Klout score as followers increased over the 6 week period. When I started the experiment I had about 10k followers and ran it up to 50k never saying a word to anyone. A few people would casually mention, “wow, you have that many people following you on Twitter?” for which I just shrugged it off as another day at the office. They EASILY bought my manufactured social media stardom which is the SCARY part. Peers, clients and friends did not question me ONE SECOND. Although, I did have 1 former co-worker that was attacking me via text asking if the reason I hadn’t returned her messages was because I was too busy out buying Twitter followers? Oh yes, I was busy sifting through the most vile collection of Twitter bots, imaginary people and porn stars that you have EVER seen. As far as Klout, I saw barely any effect on my score as each 10k were added. This experiment was done with the last algorithm before the new Klout algorithm was introduced this week. The new algorithm claims that follower count has a small impact on your overall Klout score. Had I left the fake followers in the account longer, I do feel it would negatively affect the Klout score over time because the fake followers have such a bad follow/follower ratio. I think this would have a negative effect on the reach and audience quality metrics.
This behavior is happening everyday where people are not questioning people or brands’ status’ and they are assuming they are honest and the “real deal”. A lot of them are not. I’ve since returned my account to it’s normal status and flushed another extra thousand bad ratio (people following many times more accounts than are following them) followers that were following me. The best Twitter cleaning tool out there that I have found to do account cleaning is Tweepi. The pro version is under $15 a month and it has some great functions that will clean your account to a true and clean state.
For those that do buy Twitter followers, the party is OVER thanks to a new free web app from Status People that promises to call-out FAKERS. This “Fakers” app will run a sample of ANY Twitter handle you give it and return the percentage of FAKE, INACTIVE and GOOD Twitter followers for that person.
- FAKE: The name says it all…Twitter bots, Fake accounts made by spammers, etc.
- INACTIVE: Basically the same effect as FAKE. These are accounts that have been dormant for a long while and offer no value.
- GOOD: Real people! Imagine that!!
You can run your favorite social media rock stars through the Status People Fakers App for FREE right now! Be ready to be amazed at the results. Want a great place to start…this Forbes “Who Are The 50 Top Social Media Power Influencers” article from earlier this year is a great testing ground. There are many on that list that should quickly put Tweepi to work or they are going to get embarrassed rather quickly. I was going to expose some of these so called “Power Influencers” below, but I’ve chosen to take the high road. Instead of calling out the frauds, I’m going to call out the players that are legitimate. For argument’s sake let’s label anyone with a “GOOD’ score over 80% as legit. I would strive for higher than that, maybe in the 90’s, but 80 shows that they have a relatively healthy load of followers per the Faker App score. I’ll let you do your own research and call out the frauds. It won’t take you long to find some, trust me. There are some key names missing below that you would expect to see from the Forbes list. Take a look below at these “power influencers” that pass the test:
It’s important to be honest while building your social media community if you expect to get any value in return. Take a look around at the people you are following…Who are the fakers?