Corporate Video Content No Brainer – Website Video Bios
Corporate video content is a No Brainer these days, especially as we head into 2016. Website video bios are a great way to get into the video game and make your website come alive with value as visitors no longer accept boring text driven websites. Corporate video content has many benefits including SEO, branding, thought leadership, influence building and many more including giving your staff a way to connect with visitors on a personal level. Here’s an example below from Tony Wilbert from one of the top Commercial Real Estate public relations firms in the country, The Wilbert Group.
Corporate video content added to your website will give your site an instant boost in value. Below are a few extended thoughts on the benefits mentioned above.
Benefits of Corporate Video Content
SEO (Search Engine Optimization)
Video is the fuel that makes your brand rise to the top. Contextual content embedded in your website is a huge advantage and will always be an advantage moving forward as the power of video rises even higher.
The ability to see and hear about your brand with corporate video content is a smart value proposition and competitive edge in your market.
Website viewers seeing you deliver smart information gives you a tremendous advantage over competitors. It’s one thing to read about things and a whole other beast when you can WATCH someone lead the way.
You are the expert and you didn’t gain all of that power for nothing, right? Seeing an influencer tell you about a topic has massive power over simply reading about it. There’s no better way to gain influence in a specific field than corporate video content.
The above are just a few ways that the power of corporate video content can fuel your website. We didn’t even mention the social media value of repurposing all of your content. From Twitter to Instagram, all of your content can be channeled through your networks for countless years of residual online currency.