Commercial Real Estate Video Ideas
In Commercial Real Estate, video has become the best way to showcase important assets. Since video and social media have become more important, it is a great time to ramp up your commercial real estate video marketing plan.
Now more now than ever you can use the power of professional video production to make a difference in your marketing. In contrast, hiring based solely on cost could be a massive mistake and cost your brand.
Below are ideas that will raise your commercial real estate video to the next level and give you the edge over your competition.
Commercial Real Estate Video Production
A fully produced cinematic commercial real estate video is very popular.
The luxury hotel market has the right idea using these types of videos to market the complete experience.
To be effective you have to show the experience that you are offering and do it quickly.
Show off your assets with high quality production that not only features your commercial real estate but also the area around your property.
Sell with commercial real estate video images that match with the feel of your brand. In this example, we were able to show the context of the neighborhood, a vibe for the neighboring major companies and the hotel amenities all in under 2 minutes.
Let your commercial real estate video shine by telling your story not by a hard sell.
As a bonus, you could take these scenes and break them down into highly targeted Instagram videos.
Leasing - Marketing and Retainment Videos
Endorsement video can be a powerful tool to help you stand out over the competition.
In these 2 examples we spoke with current tenants about their experiences and captured very specific feedback that was driven by our SEO goals. By adding a transcript to the video you can earn extra contextual content bonuses with the Google algorithms.
Another potent aspect of these videos was to show the context of the location in addition to calling out on-site amenities.
Drone Panoramic Images or Video for
Pre Construction Area Context and “Coming Soon” Views
New Media & Video For Future Development
These new media examples are very popular as an approach when you have no asset built, yet. Since there are a myriad of content ideas you can present in unique ways. Commercial real estate video embedded within a panorama is very powerful. Here is a detailed explanation of our “power panorama”.
Here is an example of a new upcoming property being marketed with a drone panorama of the area. In this CBRE project we called out the area where the future building will sit and also added context showing the exact location. Finally, the key stakeholders gave a brief video description of specific project characteristics.
Secondly, here is an example using drone video to show future views for a mid-rise or high rise project. This project for Kim King used drone video to show future specific condo views, but also used drone panoramic images to show 360 views from each floor.
Drone Video and Matterport Virtual Tours Combined
We enjoy mixing amazing technology for fabulous results. This example joins drone video, Matterport virtual tours and some text special effects to market a huge office space.
Construction Updates – Drone Video
Another way to offer a unique perspective of your project on a weekly, monthly or quarterly basis is a drone video update.
This use of commercial real estate video offers tremendous value for marketing, but also for social media, recruiting and much more.
The Miami Cancer Institute uses their monthly updates to update key stakeholders in the project.
Executives also use the video in personal and group meetings.
In conclusion, these ideas are game changers and we are seeing more and more commercial real estate companies looking to use them with their upcoming marketing. Smart.
Please, contact us if you have interest and we can answer any and all of your questions.
You can see our commercial real estate video portfolio here.
For more information, or if you have a question regarding video production or Matterport Virtual Tours of any kind, please do not hesitate to contact us and we will be happy to answer any questions you may have.
Barnes Creative Studios is the global leader in high-quality drone video services and other cutting edge video production and marketing.
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