#Hotel #Video Fly Thru: The Marketing Secret of Filling Rooms Fast
Hotel video fills rooms fast. If you know how to leverage it with the lethal combination of social media you could make incredible impact with your marketing. ONE MINUTE of video is equivalent to 1.8 MILLON WORDS according to according to Dr. James McQuivey of Forrester Research. When you think about it, it makes a lot of sense as we now live in a “show me” world. Another interesting, comparable, real estate video fact is 58% of buyers want and expect to see video of a home they’re looking at online. Now for the sobering real estate video statistics from DigitalSherpa, eMarketer, NAR, YouTube, Google, and Forrester Research:
- Real estate listings with videos receive 403% more inquiries than those without videos.
- 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts.
- Homes listed with video get four times the inquiries of homes listed without video.
- Of homebuyers who use video in their search, 86% use it to research a particular community, while 70% use it to tour the inside of homes.
We have 3 affordable suggestions below of successful hotel video options that will help you sell or rent your property much faster. The old school way of throwing up a few photos on MLS are over. If you are going to be competitive you have to integrate hotel video into your marketing plan. Below are 3 strategies that Barnes Creative Studios offers to help you. These are all in regards to marketing property interiors with 3D virtual tour hotel video, fly thru video from a virtual tour, and social media hotel video. For larger scale properties, we also offer professional drone property videos that you can also integrate with the interior hotel video strategies.
Hotel Video Strategy 1 – 3D Virtual Tour Video
This isn’t your Grandma’s old panoramic virtual tour. This is brand new technology from Matterport that has an incredible value proposition for hotel video. You can instantly submerge your client into whatever space you are marketing and let them tour the space like they are there. Unlike the old technology for virtual tours, this works on all devices including mobile and looks amazing on iPads. This is an important factor as tablets and smartphone video views are up by 400% since 2012. Jump inside the tour below.
“When I saw examples of the new 3D Virtual Tours from Barnes Creative Studios, I brought them to Anguilla the next week. The ability for us to show off our room types and let potential guests submerge themselves in the space is huge. This new technology will redefine luxury travel marketing. The fact that it works flawlessly on mobile, unlike tours of old, was icing on the cake” – Suzanne Willis, Viceroy Anguilla P.R.
Hotel Video Strategy 2 – Traditional Video from the Above Virtual Tour
It’s a powerful knock out punch to produce a traditional video from our 3D virtual tours. There are many benefits to creating this video and posting it to Youtube or another social video site. Some of many benefits include the video SEO value that Google owned YouTube provides and also the ability to offer a non-interactive version of the tour for those who would rather sit back and enjoy. Below is an example using the above 3D virtual video tour. In just under 2 minutes, you can tour a 5356 square foot luxury villa with ease.
Hotel Video Strategy 3 – Social Media Video from 3D Virtual Tours
To supercharge your hotel marketing campaign you should definitely be integrating social media video, especially Instagram. The obvious networking capabilities from social media plus the rich statistically proven embedded hotel video will create massive reach for your property. Below is an example from Viceroy Anguilla offering a 15 second glimpse on Instagram of their very popular 1 Bedroom Ocean Suite. Instagram has just surpassed Twitter with over 300 million active users and is making an impact with the travel market. You would have to use many photos to convey the space of a property where instead short videos will add emotion and understanding of space very easily.
All of the above strategies are very affordable and produced within hours not days. Please, contact us for more information.