Inside Avalon – Branded Content – Commercial Real Estate
“Inside Avalon” is a branded content video series we created and produced for North American Properties to showcase their new Avalon mixed use development. Avalon would go on to become the single largest commercial real estate transaction in Atlanta history.
North American Properties wanted a vehicle to help sell their innovative development and drive value to leasing, public relations, and social media efforts in a stage of the development where only “dirt” existed. We conceived Inside Avalon to help tell this amazing story from the viewpoint of all of the “players” who would have a hand in crafting one of the most talked about mixed use developments in recent times.
There are 55 episodes below which can be accessed by hovering over the player and selecting the playlist in the bottom right corner of the screen.