With social media community manger listed as the “it” job of 2012, it might be a good idea to quickly get up to speed on how to engage your targeted fans and followers. My goal is to help you make social network community management very easy and fulfilling to your brand. You have to get your fans and followers entangled with your brand if you want to float to the top of their streams. Below, you’ll find some resources to help get you acclimated as you start to go down the ever-changing path of social media.
Social Relationship Management Tools
There are a million choices when it comes to the perfect social network community management tool and the Altimeter Group is saving you a bunch of time with their very thorough case study and review of the big players in the social relationship management space.
Facebook
Are you up on all the changes with Pages for brands and the addition of the Timeline?
What is EdgeRank anyway?
This is a question you’ll want to get your arms around immediately. Here’s a great Edgerank summary to help you understand the EdgeRank game.
Some love it, and some are scared to death of it. It can be a best friend to a marketer if they play the game correctly. Below are 2 resources that can help take the fear out of your affair with Twitter…Social Network Community Management Made Easy…and…Don’t Lose Twitter Followers With These 20 Tips For Tweeting.
QR Codes
Having a mobile strategy can be a huge asset. One thing you’re going to want to explore is QR Codes. Learn more about QR Codes and how you can put them into play for your brand this holiday season.
Facebook Places
Facebook now allows check-ins for non-physical events, and executing this at all of your events with a prompt for visitors to “check-in” could give that event some nice residual reach.
B2B Marketing
If you’re in the B2B game, here are The 10 Commandments of B2B Marketing to help guide your ways.
Video Help
Why not learn from some of the biggest brands in the world. like Amway, Intel, Barracuda Networks, The University of Texas and more? You can check out the Social Marketing Minute, with over 100 video case studies (in bite-sized 1/2 minute chunks) showcasing all the things they did right and wrong. Here’s an example from Phil Lempert (The Supermarket Guru from The Today Show) on the topic of B2B and B2C social marketing.
Creating Video Content.
It’s time to become a producer. NOW. You need to entertain, educate or a little bit of both would be nice. Video is where you need to be and here are 5 Easy Steps to Great Looking Web Video Content.
Exit off this Train?
Maybe the community manager gig isn’t right for you? Find out if you have what it takes here in the article How To Know You’re Not Community Manager Material.