Socially Driven @AltChannel1 Offered as #BrandedContent #Marketing Solution
What started as a “pop up” radio station paying homage to a legendary Atlanta radio station has become a creative branded content marketing opportunity for your brand. AltChannel1.com was born Sept 6, 2012 as news of the “Alternative” music format dropping from the radio dial began to echo down Peachtree St. Nowhere in Atlanta could you hear music from some of the biggest bands in the land like Mumford & Sons, The Avett Brothers, Imagine Dragons, etc. beyond them having a chart topping bubble-gum version of one of their songs showing up on a top 40 station. Mumford & Sons just debuted with the biggest CD of 2012 selling more than 600,000 units in ONE week. Why is Alternative music gone from the Atlanta dial?
Radio, in general, missed the bus in the early 2000’s not gravitating towards the crowd that was starting to flock to social media.Eventually, radio made the same mistakes that brands are making everyday by treating the social media stream as just another traditional network and jamming marketing messages into social media. That’s not social media.
AltChannel1.com is a great case study on how you can engage a targeted audience with content AND marketing messages successfully. The AtlChannel1.com content is all about the execution, putting the FANS first and merging your brand with their passion and emotion for the content you disperse. In this case, music drives the message and the brand benefitting is AltChannel1.com. Content around music could be the easiest form of creating engagement in social media. Imagine if you attached your brand to this freight train?
AltChannel1.com has garnered over 2000 highly targeted fans on Facebook in 30 days with very little promotion or marketing…almost none. Viral reaction to the great music that is a void in Atlanta drove the initial groundswell. The AltChannel1.com Facebook page has more engagement than some of the biggest brands in the country (take a look and scroll down the page). Comments, Shares and Likes have been off the charts and all driven by emotion, relevance and a connection to…MUSIC. Music that is missing from this ripe Gen Y demographic’s life.
Demographic Snapshot (in only 30 days):
- Fans 2000+
- Network 930,000
- Age: 25-54 (35-44 45%, 25-34 28%, 45-54 17%)
- Gender: 50/50 Male/Female
- Listeners per day: 500-1500
- Avg. Time Spent Listening: 42 min
- Hours listening in 30 days: 12,024
* Note that these analytics reflect using only a non-commercial LIVE365 broadcasting plan which severely limits the amount of free listening seats. Once attached to a brand with a marketing plan these limits would be removed with a pro broadcasting plan. On December 7, 2012 AltChannel1.com was granted a donation which brought us back to the airwaves in a limited capacity using LoudCity.com instead of LIVE365.
The “i” generation wants their music on their terms which means their computer, iPhone, iPad, etc. and it’s all about the APPS and being MOBILE & LOCAL. Radio is no longer about “the radio”, it’s about giving digitally savvy listeners their music the way they want it. FM is dead. Internet radio is alive more than ever.
The possibilities are endless for a brand to acquire AltChannel1.com and convert it to a social media turn-key operation to promote their brand, or cause. The name AltChannel1.com is only temporary on our “pop up” and will become something more fitting for your brand. Using this super local, targeted mechanism will open up conversations with engaged consumers around your brand. How are you going to take advantage of it?
AltChannel1.com is in full swing with mounting community support. We’d love to speak with you about how we can put this robust socially driven machine to work for your brand! Contact us for more information and let’s rock this?