How This Top Keller Williams Agent Gets Real Estate Deals with Storytelling
**This listing is SOLD
There is a difference. A BIG difference.
I’m talking about multi media for real estate listings. I’m talking about tone of the written words aka storytelling. Do you REALLY want to sell real estate? Having professional multi media can help you stand out from the crowded, noisy space of residential real estate. Below is a case study taking a look at a top Keller Williams agent, Kelly Marsh in Atlanta. Kelly leads the #1 selling team in N. Dekalb County, City of Brookhaven, and city of Chamblee. There is a reason…
Kelly doesn’t just “list” a house. She doesn’t just upload camera phone images to FMLS and hope something magical happens. Kelly commissions us to use some of the best new technology available to make her listings come alive with context and value. Matterport virtual tours, drone video, drone images, 360 video and the list goes on. Every story is different and we help her decide which technologies can best be leverage to help tell the story and get a deal.
Below are some examples from a recent Kelly Marsh listing as you think about how you can tell your story for future listings. Be sure and click the link above to see the presentation on Kelly’s website which is one of the better real estate websites I have seen. She does a great job writing up the story of the home which is the inspiration for us when choosing which technology we will use to produce the accompanying multi media.
It All Starts with our 4K Matterport Pro Camera.
Every listing begins with a comprehensive Matterport virtual tour. We capture all of the interior data which fuels the Matterport tour. From this data we also make a virtual reality version of the tour which can be viewed in virtual reality goggles. Not only is this a great way to show off your listing when out in the field, it also has a serious wow factor that helps you get even more listings. There is no extra charge for the VR version through 2017.
Take a walk around inside (via a video capture to show the tour example) and be on the lookout for something cool in the living room…
In the living room you saw a video (below) in the living room that highlighted walkability which is one of the big selling points of this home. In less than 1 minute with some creative editing you make this listing come alive with a part of the story that most realtors would not go the extra mile to capture.
Your Listing Images Are Cinematic and FREE.
Your image listings are so important. One of the biggest overlooked angles? Psychology. A picturesque blue sky tells a very different story than one that is white and overcast, also know as blown out. You can bet your images from us will come at no extra cost and will stand out. There sill be blue skies and we also shoot exterior shots at a higher appealing angle. Getting the camera 10-25 feet over the subject makes a huge difference. Below is a sample of the free images shot at ultra HD-4K resolution. You receive multiple sizes of images including 300 dpi print versions for brochures, etc.
Video is FREE and a MUST.
Video has taken over the world as a must in real estate. It better be succinct, creative and tell your story quickly. This video with a proper social media strategy can put tons more eyes on your listing. You’ll get a few social media videos from us in your package at no extra cost. Below is an example which sets the tone very quickly setting up the walkability of the listing. You get the context of the area, see the interior and exterior of the house in a unique way all in one minute.
Are You Ready for Your Listings to Rock?
All of the above plus we didn’t even mention the other free pieces of media that come with all of our listing packages. You will also be provided with…
-> Facebook 360 images optimized and ready to be uploaded to Facebook
-> An email GIF that you can use in email campaigns
-> A simplified delivery process and full customer support