How Luxury Travel #Marketing is Crushing #Resort Competition.
Luxury Travel is a FOUR BILLION dollar a year market. Competition is vicious and the margins are monstrous. Now, more than ever, luxury travel marketers have to stand out from the competition. Barnes Creative Studios gets pride in helping brands crush the competition with some of the best drone video production in the luxury travel vertical. It is no longer feasible to put up low resolution “hero” pool pictures and capture your piece of this massive industry. You have to tell your story with video and romanticize your property, enticing the most discerning luxury traveler. The ability to show an aerial perspective of your property can be a distinctive advantage to your marketing. Barnes Creative Studios brings over 25 years in the tv, film, advertising, marketing and technology space and will be your thought leader in this modern digital space.
“Our drone video from Barnes Creative Studios has been a game changer for our luxury travel marketing. After searching for a drone producer, once we saw the Barnes finished product it was a no brainer to bring them to Mexico. We are thrilled with the results.” -Sergio Serra, Banyan Tree Mayakoba
All drone production is not created equal. We urge you to do your homework before signing up with any producer. There are many “overnight drone operations” showing up with a DJI Phantom and Go Pro and getting sub par results. The major piece of the puzzle they are missing is a background in marketing and video production/editing. Arguably, these are 90% of the puzzle and many of these operators simply lack these qualities which are not glaring to the C level marketers on first look. You can absolutely get high quality video from a Phantom and a Go Pro if you have the production background to sustain these lofty production aspirations. Beware of the warning signs of low quality drone production.
The best hospitality industry effort we’ve seen is in resort-hotels, by Barnes Creative Studios out of Atlanta. The company has created two videos worth watching, one for Kamalame Cay private island and residences in Bahamas and another for Cap Maison resort in St. Lucia. Besides capturing the videos using a quadcopter drone, there is good amount of post-production that have gone into these videos and they certainly have a wow effect. -Rafat Ali, Skift.com
Barnes Creative Studios offers production with a DJI Phantom/Go Pro. We also have a much higher resolution offering with the industry leading DJI S1000, flying some of the best cinematic cameras on the market with the ability to shoot in true 4K resolution with stunning video results. This combination is especially potent marketing the beauty of luxury travel locations. Video produced with these high-end cameras can be used way beyond your website for marketing with TV spots and even theatrical uses as the images are broadcast quality.
Barnes Creative Studios is proud to offer several different packages to fit all needs from still images to full property videos. We have enjoyed shooting all types of luxury travel destinations from smaller private villas to massive name brand resorts. Our main mission is to help you stand out and crush your competition with the best marketing you can offer. You can depend on us to come in and produce the best possible luxury travel materials you can get and for the best price. For a quote, contact Steve Barnes directly at firstname.lastname@example.org.