Virtual Tours for CRE – 360 Images, Google & VR
Virtual tours are powerful marketing tools especially for commercial real estate. The technology keeps getting better and better. We have created a strong new approach to make virtual tours even more effective by creating 3 assets from one shoot. All of this with a super easy user experience and major value.
These virtual tours start with the capturing of your space with our professional 8K resolution 360 camera then post processing to make the images pop. These virtual tour images are way higher resolution than a Matterport tour and also much higher than most off the shelf 360 cameras.
For an example of this powerful 3 for 1 virtual tour example we will take a look at assets from a few past projects.
Asset 1 – Google Street View
First of all, we create is a virtual tour walk through (aka “street view”) that we as a Google trusted partner can load directly to Google Maps. Google Maps does not allow “marketing” embedded in these virtual tours but we will address that in Asset 2.
Google will display these tours in the map in 4K resolution but yours will look better than most because they will be captured at 8K which will “up” your quality even though they limit the display resolution.
These virtual tours of your property will be available directly in the Google infrastructure (Maps/Search/etc.). We’ve written a ton about that in detail which you can read here. The Google virtual tours of your property can be as in depth as you want them to be. In this example from CBRE’s District at Chamblee. Below you can walk all around this campus building and get a great idea of what they have to offer. This context coming straight from the Google Map is serious leasing power.
Asset 2 – 8K High Quality Virtual Tours for your website
Secondly, you could simply take the Google virtual tours and embed them into your website, however there is a better way. We take the same imagery at the higher 8K quality and build you an interactive tour. This tour can include embedded marketing assets like videos, menus, photos, audio — whatever you desire. Below you can see the entire suite of virtual tours from CBRE’s Chattahoochee Corners.
These virtual tours are very easy to use and look amazing on all devices. Give it a try below in this example and see their entire virtual tour gallery to explore more…
Asset 3 – Virtual Reality Presentation of Your Virtual Tour
Lastly, This asset is future proofing your brand as virtual reality becomes more and more mainstream. We take these same images and created a virtual tour of the exact same spaces as above. With a simple link you can access these tours in any headset.